CHECK YOUR GIRLS

I set out to create a campaign that transcends conventional hospital ads by infusing a sense of playfulness and establishing a distinctive identity. While I was initially concerned that my bold approach might feel too unconventional for promoting the hospital’s breast health center, I’m confident the result is entertaining, whimsical, and attention-grabbing. To ensure a genuine connection to the client, I anchored the campaign with a compelling call to action that ties it back to the hospital.