Burberry belong
Role
Brand & Market Research, Product Extension, ESG, Competitor Analysis
Year
Oct 2023
The purpose of this project for FSF submission was to create a product extension for an existing brand to increase its ESG metrics fashionably and profitably. I made a sustainable line of children’s trench coats that can be returned in exchange for different sizes when the child grows out of them. This felt like the perfect product and service extension for Burberry in an ever-increasingly sustainable industry.