ANNE BY RABANNE

Sponsored by SCAD for the FSF 2025 competition, this project explores the integration of AI within e-commerce to enhance performance and personalization. Drawing on extensive research, I developed a strategy featuring AI as a personal stylist to boost cross-category sales, increase site interactivity, and elevate consumer engagement. Focused on the Rabanne e-commerce platform, the project reimagines the shopping experience to make it entirely tailored to the individual.